I've mentioned before how I became a comics reader, and
primarily a Marvel Comics reader, on Christmas Day 1963 when a couple of my
cousins gave me a stack of comics they didn't want anymore. So I missed the
birth of the so-called Marvel Age, but not by much. I got in very early on with
many titles that are still going relatively strong nearly 50 years later.
So it comes as no surprise that I really enjoyed MARVEL
COMICS: THE UNTOLD STORY by Sean Howe. It's a massive history of, you guessed
it, Marvel Comics, going all the way back to the childhood of Martin Goodman,
who would grow up to publish pulp magazines in the Thirties, comic books under
the Timely imprint during the Forties, and finally in the Fifties would
establish a company called Magazine Management, which published not only comics
but also men's adventure magazines such as MALE and STAG. Those men's magazines
were the backbone of the company, but Magazine Management continued to publish
comics with various degrees of success until 1961 when Stanley Lieber, who
scripted and edited the company's comic book line, and freelance artist Jack
Kirby created a group of oddball superheroes called the Fantastic Four.
Despite this book's sub-title, a lot of the material it
covers, especially in the first half, isn't really untold. For several decades
comics fans, and quite a few comics creators, have argued about who deserves
the credit for creating the FF, and thus Marvel Comics, Stan Lee or Jack Kirby.
(For the record, I tend to believe it really was a collaborative effort.) The
story makes for fascinating reading anyway, and there's quite a bit in it about
the various writers and artists that I didn't know. The Sixites and Seventies
are my favorite era for comics and the stories from that time are the ones I
remember the best, so I found that part of this book to be fascinating,
entertaining reading.
The second half, which covers the Eighties, Nineties, and on
up to the current day, is heavily concerned with corporate matters, as Marvel
is bought and sold on a regular basis after Martin Goodman retires. All the
corporate shenanigans that go along with this time period in the company's history
are as labyrinthine and convoluted as the X-Men continuity, but not as much
fun. It's important, though, because as the business grew many of the creative
decisions were driven by corporate interests, rather than simply trying to tell
good stories. I've also said before that I disagreed with almost every creative
decision Marvel made during the Nineties, to the point that I finally just
walked away from comics completely for several years. What I didn't realize was
just how many of those decisions were made by corporate bean-counters, rather
than the writers and artists charged with actually producing the books. All the
marketing stuff just becomes overwhelming after a while.
But there are still plenty of colorful personalities
involved, and Sean Howe writes very well in clear, concise prose that kept me
turning the pages. I started reading Marvel Comics again a few years ago and
continue to enjoy them quite a bit, although there are a few things going on I
don't care for (primarily the habit of renumbering the books every few years,
and I've never been a fan of the big company-wide crossover "event"
stories, either). Overall, I think MARVEL COMICS: THE UNTOLD STORY is an
excellent book. If you're a comics fan, it gets a high recommendation from me.
It'll probably be on my top ten list at the end of the year.
5 comments:
This is a very interesting book. James, I also enjoyed the "birth of" section for nostalgic value (I remember buying the first issues of FF, SPIDERMAN, HULK, etc, fresh off the newsstand and drugstore racks), but I found the narrative of Marvel post-1990s interesting too, if a tad confusing about who bought what, when. For me, at least, it's depressingly clear that the company now exists mostly as an appendage of a movie-marketing machine. I wonder what will happen when the fad of big-budget superhero movies inevitably fades.
I read and reviewed it late last year and like you enjoyed it, though I thought it flagged a bit near the end. I already knew much of the content, but it was fun to refresh my memory and add some new information.
Is there ANY business that hasn't been ruined by bean counters? I was a big Marvel fan until crushing penury forced me to stop buying comics. When I was finally able to bey them again I didn't like what I saw.
Many thanks for writing about this book. I'm going to see if I can buy it here. I have a DC version of a somewhat similar book though not "untold" by any means. I got hooked to comics much the same way as you did, with a stack of 40 DC and Marvel comics gifted to me by an uncle in the early 1970s. I loved the WORLD'S FINEST COMICS back then.
Yep, a fascinating read indeed. Cheers, James.
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