Saturday, September 29, 2012

Saturday Morning Western Pulp: Pioneer Western, August 1937

Here's another short-lived Western pulp, but I'm not sure why it wasn't more successful. That's a pretty good cover, and the line-up of authors -- Walt Coburn, Harry F. Olmsted, Cliff Farrell, and John G. Pearsol, among others -- is certainly sturdy enough to carry a magazine. Maybe the word "Pioneer" just wasn't action-packed enough. With yarn-spinners like that in its pages, though, I certainly would have picked it up if I'd had an extra dime in my pocket.


Walker Martin said...

PIONEER WESTERN only lasted for 3 issues in 1937. It is a puzzle as to why certain titles just seemed to fail.

Morgan Holmes said...

1937-38 were years of a depression within a depression. The economy got worse after growth of about 9% of the economy in 1936. Things began to pick up after the November elections in 1938 when Republicans made big gains in the House of Representatives. A coalition of southern conservative Democrats and Republicans blocked any new "New Deal" legistlation and the economy began to expand again.