This excellent scan was provided by Ed Hulse and also appears on the WesternPulps website this week. Here's what Ed had to say about the history of this magazine:
Popular bought NEW WESTERN, BIG BOOK WESTERN, and NEW DETECTIVE from Two-Books Magazines in early 1936. Steeger [Henry Steeger, publisher of Popular Publications] kept BIG BOOK WESTERN on the stands but the other two languished until 1940, when they came out under the Fictioneers imprint. This issue of NEW WESTERN was the last published by Two-Books. The magazine was originally called TWO-BOOKS WESTERN; I think the title change was made somewhere around 1935. For some reason, Two-Books issues of BIG BOOK WESTERN seem to be more common than NEW WESTERN. I have no idea why that would be, because both titles relied on the same contributors. I can't imagine that one sold appreciably less than the other.
BLOOD TARGET
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