Popular Publications had big successes with DIME DETECTIVE and DIME WESTERN, but DIME ADVENTURE MAGAZINE doesn't seem to have done nearly as well. Maybe the competition from ADVENTURE, ARGOSY, BLUE BOOK, and SHORT STORIES was just too much. But DIME ADVENTURE had some good covers, like this one (pith helmet alert!) by Hubert Rogers, and good authors, as well, such as Luke Short, Carl Jacobi, Samuel W. Taylor, and L. Ron Hubbard in this issue. Also on hand were lesser-known authors Alexander Key, John Amid, Donald S. Aitken, Gerald V. Stamm, and Arnold Jeffers. Admittedly, out of those last five guys I only vaguely remember seeing the names of Key and Aitken on pulp TOCs, and I don't think I've read anything by them. Looking at the listings of the other issues in the Fictionmags Index, that seems to be a trend: two or three well-known authors and half a dozen from the lower ranks of pulpsters. That may well explain why DIME ADVENTURE MAGAZINE didn't run as long as its fellow magazines from Popular Publications.
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