Sunday Morning Bonus Pulp: Thrilling Wonder Stories, October 1941
It's hard to go wrong with a cover featuring gorillas and ray-guns. This one is by Rudolph Belarski, and it certainly would have made me want to plunk down a dime and a nickel back in 1941. Inside are stories by some top-notch writers, including Manly Wade Wellman, Victor Rousseau, Ross Rocklynne, and Frank Belknap Long.
Look for: The Art Of The Pulps. Fantastic book divided by Genres with written overview and 40 covers for each. Many Rare covers shown. On Amazon and other sources.
re "I seem to remember reading that DC determined having a gorilla on the cover resulted in a 10% increase in sales." -- I wonder if they tested further and discovered the percentages held true, and that having a chimpanzee on the cover resulted in a 7% increase; a rhesus moneky in a 5% one; a lemur or tarsier for 2%; and a tree shrew for 1%? / Denny Lien
Mort Weisinger the editor. Later the editor of DC Comics' Superman - where gorillas were mainstays.
ReplyDeleteSome of these old pulp covers are amazing...are there any books that collect together pulp covers...I suppose there must be.
ReplyDeleteLook for: The Art Of The Pulps. Fantastic book divided by Genres with written overview and 40 covers for each. Many Rare covers shown. On Amazon and other sources.
ReplyDeleteI seem to remember reading that DC determined having a gorilla on the cover resulted in a 10% increase in sales.
ReplyDeleteSecond the recommendation of THE ART OF THE PULPS. Absolutely wonderful book.
re "I seem to remember reading that DC determined having a gorilla on the cover resulted in a 10% increase in sales." -- I wonder if they tested further and discovered the percentages held true, and that having a chimpanzee on the cover resulted in a 7% increase; a rhesus moneky in a 5% one; a lemur or tarsier for 2%; and a tree shrew for 1%? / Denny Lien
ReplyDelete